About Us
Contact us Today to Schedule a Consultation or to Learn More about our Services.
Company Profile
Dongguan Weibu Electronic Technology Co., Ltd., founded in 2016 and headquartered in Dongguan, China—the “World’s Factory”, is a national high-tech enterprise specializing in R&D, production, and sales of embedded smart power solutions. With the mission to “Hide Technology in Space, Serve People”, we empower global homes, offices, and commercial spaces with invisible, integrated, and intelligent electrical products, creating efficient, safe, and sustainable environments.
Over 15% of annual revenue invested in R&D with 30+ global patents;
Cross-functional teams (electronics/industrial design/IoT) driving modular integration and green technology;
Integrated supply chain in the Pearl River Delta with annual capacity of 300 million units, supporting end-to-end ODM/OEM services from mold development to precision assembly.
Core Products & Technology
- Aesthetic-Integrated Design:
Flagship products include Invisible Socket Outlets and Embedded Wireless Charging Systems, featuring ultra-slim designs that seamlessly blend into walls, furniture, and countertops. Support multi-standard sockets (UK/US/EU), USB fast-charging, smart controls, and integrated connectivity (network/audio/video). - Global Certifications:
CE, FCC, RoHS, and TÜV certified. Qi-compatible wireless charging (10W-30W) with overload protection and foreign object detection. Energy-saving, modular customization capabilities.
Global Presence & Vision
- Products exported to 50+ countries across Europe, Americas, Asia-Pacific, with strategic partnerships in key markets;
”Half-Step Ahead” strategy fuels continuous innovation in AI voice control, energy management, and spatial IoT;
48-hour global shipping (DHL/FedEx), multilingual support, and localized after-sales systems enable “Designed in China, Trusted Worldwide”.
Brand Philosophy: “Small Steps, Half-Step Ahead”—maintaining competitive edge through cutting-edge design and earning global trust via agile execution.
The Origin Of Microstep Technology
In 2016, in Dongguan, China-in the heart of the global manufacturing boom, a group of engineers with a deep understanding of electronics and user pain points was acutely aware of a paradox:
As smart devices flood our lives, traditional power accessories are still destroying the beauty of space-bare cables, bulky plug-ins, and fragmented functional designs keep technology and life apart.
That’s how you start a business:
“Let Science and technology hide in space and serve people”. The microsteps team is determined to redefine the power experience, turning power solutions into“Invisible presences” seamlessly integrated into home and office scenarios through embedded design, create the ultimate in convenience out of sight.
The Way Out: Three Steps To Anchoring The Foundation Of Survival
- 1.Targeted category blank (2016-2023)
Starting from the first embedded USB charging socket, using the mature electronics industry chain in the Pearl River Delta, integrating ultra-thin body, multi-port fast charging, and international socket standards into one, direct hit high-end home users on the”Beauty + function” of the dual needs. The product becomes goes to sea the touchstone, the first batch of orders enters the Southeast Asia market.
- 2.Life and Death Epiphany: from OEM to brand (key turning point in 2025)
The 2025 Hong Kong Electronics Show debacle was a watershed moment:
200,000 yuan input, few customers in Europe and the United States, the order received nothing.
Founder late at night resume: “Attached to the platform traffic, as the lifeblood in the hands of others. Enterprise evergreen, must master their own traffic and Brand!”
The next day:
Registration of the EU and US trademark”Waybootek”;
Activate Stand-alone https://wayboosocket.com
Construction;
Lay out”Belt and Road” emerging markets and build moats of private flows.
- 3.The birth of“Half a step ahead” strategy
Early patent accumulation (a total of 30 + items) and Hong Kong Electronics Show”Analysts Recommended Award” to verify the competitiveness of products. The team distilled the core survival principle:
“Run fast in small steps, half a step ahead”ーー
Don’t be a wild-card disrupter, but use your users’ needs as a compass to stay a half step ahead of your competition in key features, design aesthetics, and responsiveness:
Competitive products do arrangement, micro-step has been developed invisible Socket + wireless charge ecology;
Industry certification, micro-step products have passed TÜV, Qi, CE/FCC global access;
The trade depends on the exhibition to get customers, micro-step has opened independent station + localization after-sales closed loop.
The Moral Of The Name: Small Steps, Little By Little, Make A Long Journey
The word“Microstep” encapsulates a corporate philosophy:
“Micro”ー focus on subdividing the field, the single product to the extreme, refused to blindly expand;
“Step”-continuous iteration, running at the frequency of monthly product optimization and quarterly technical upgrade;
“Small steps, small steps, but the end of a thousand miles”, this belief supports the team to overcome the confusion of the start-up period and open up a high-end track in the Red Sea.
Looking Back Today：From Dongguan Workshop To 50 Countries Around The World
The single-mindedness of the start-up has become the backbone of globalisation:
Product matrix from 1 socket expansion to 12 categories, 80 + models;
Channel network from Southeast Asia to test the water to cover Europe and the United States high-end market (such as Germany TechHome, Denmark hypermarket) ;
User recognition from the function of the bill to upgrade to experience trust: “Your socket is not an accessory, is the space of the gene”(Nordic customer feedback) .
The journey that began with the“Invisible socket” has not changed
Speak with the product, with quick half step of sharpness, let Chinese wisdom make hidden in global life.
Our Office Space
A Delicious Opportunity For China-Eu Cooperation
A team of buyers from Germany came for the first time. We demonstrated in detail the process details of embedded inserts in the exhibition hall, in particular, they care about after-sales security (such as short-circuit maintenance, replacement of overload protection, etc.) simulation operation. In between meetings, we invite our customers to experience the local cuisine-like the warm gathering scene in the picture, the food brings us closer and makes the cooperation more warm.
Customers of our products and after-sales system highly recognized on the spot finalized orders. Today, our inserts have passed the German TÜV certification and are selling well in the local home market. Customer feedback: “Not only the product quality is excellent, after-sales program is to solve the worries of European users, cooperation like this meal, reassuring and Pleasant!”
Each time with the global customer gathering, is the temperature of trust. From technical communication to after-sales commitment, we are professional and sincere, so that”Made in China” to take root in overseas markets, but also let the friendship with the continuation of cooperation.
Category Deep Plowing, Lighting The Home Market
At the Frankfurt Spring Fair, we met a team of Danish distributors with a strong presence in the European market. The other side of the smart home accessories demand diversity, both the need for embedded plug-in, but also the desire for”One-stop shopping” solutionー from the basic model to the high-end models with USB fast charging, lightning protection, … From the kitchen special waterproof plug, to the office scene of the multi-port fast charge plug. . .
Our 12 categories, 80 + sub-model product matrix, perfectly match its needs: not only to provide standard, but also custom voltage, interface (such as eurostandard, standard adaptation) . The customer exclaims, “Never have we seen such a comprehensive product line, from home to business scenarios, your products like ‘appliance ecosystem’ , directly addressing the pain points of our supply chain!”
Today, our interplanting series covers 30 + Nordic cities through the Danish TechHome channel. Customer feedback: “The variety gives the end consumer more options, and your after-sales systems (e.g. 24-hour failure response) make it easier to work together.” All stem from the”Diversity of global demand” in-depth cultivation; each cooperation, because of the breadth and depth of the category, become the starting point of long-term trust.
Have any Question?
Submit Your Request
Frequently Asked Questions
A arcu imperdiet habitasse venenatis sapien tincidunt sit nibh porta nisl viverra rhoncus lectus lectus nibh pellentesque proin blandit posuere arcu ultricies a, suspendisse.
Volutpat nam eu netus nulla lorem lorem ac convallis turpis facilisi maecenas augue elit est morbi nunc viverra mi mi faucibus sapien vitae, ligula morbi sit interdum amet sapien porttitor est magna.
Vitae ac sed ut duis vulputate tristique diam etiam id ut nunc sollicitudin blandit urna pulvinar.